Track II: Commerce and Retail
Presented in Partnership with do it outdoors, StreetMetrics, Talon & Vector Media
11:40 - 11:50
OOH: Connecting Consumer Touchpoints Along the Path to Purchase
70% of consumers recall OOH ads and messaging throughout daily journeys, many of which on trips enroute to retail locations. Our medium presents a massive opportunity to drive awareness and driving in-store visits.
Regis Maher, President & Co-Founder, do it outdoors
Gary Greenstein, Chief Revenue Officer, Vector Media
Drew Jackson, CEO, StreetMetrics
Laura Colona, SVP Marketing, Talon
11:50 - 12:10
Trying to Move Product? Savor the Secret Sauce to Success
By incorporating OOH and moving media into a brand’s marketing strategy, companies enhance visibility and maximize the impact of their media investments. This approach acts as an "insurance policy," ensuring stronger returns from investments in retail media networks and driving product movement in the marketplace.
Rein it in with OOH
Monster's multi-format OOH campaign for Reign Energy drink drove consumer attention to retail outlets, energizing sales and sparking thirsty discussions.
Enza Chiodi, Chief Client Officer, Talon
Gary Greenstein, Chief Revenue Officer, Vector Media
Retail Media Amplification
BJ's Wholesale Club benefits from integrating its retail media networks with OOH campaigns, enhancing measurement and delivering quantifiable results to stores.
Drew Jackson, CEO, StreetMetrics
Regis Maher, President & Co-Founder, do it outdoors
12:10 - 12:30
From Initial Awareness to Final Sale: Streamlining the Customer Journey
This session explores how consumer shopping behaviors have evolved - especially from the last mile to the last block and yard- and digs into the power of OOH and moving media to enhance engagement and optimize the consumer journey throughout the entire funnel.
Gary Greenstein, Chief Revenue Officer, Vector Media
Regis Maher, President & Co-Founder, do it outdoors
Jessica Williams, Global Brand Marketing & Partnerships, Shopify
Laylah Funk, Brand Voice & Creative Strategy, Adore Me
12:30 - 12:50
Moving Media & Metrics that Demonstrate Results
With a shift in allocation from retail media to moving OOH, brands can attribute more effective and engaging outcomes, enhancing overall retail marketing campaigns.
Drew Jackson, CEO, StreetMetrics
Enza Chiodi, Chief Client Officer, Talon
Moderator: Teresa Buyikian, Journalist, MediaPost
