A passionate advocate for supply chain transparency and the rapidly evolving media landscape, Laura Colona leads Talon’s marketing and communications brand in North America, supporting the company’s growth initiatives, and championing the unparalleled value of the OOH medium for advertisers.

Prior to joining Talon, Colona served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA’s marketing organization and delivered a full scale marketing program. As the Vice President and Head of Global Marketing at industry leading DSP, MediaMath she was responsible for all aspects of the marketing organization and amplifying MediaMath’s industry-wide effort to create a 100 percent accountable, addressable and aligned supply chain. As the Corporate Marketing Communications Director at Comcast-owned video ad serving platform FreeWheel, Colona led the effort to expand awareness of FreeWheel’s technology solutions for TV programmers, cable providers, and digital pure-play companies and oversaw industry initiatives for the Freewheels Council for Premium Video.