Jessica Williams is the Head of Brand Marketing and Partnerships at Shopify, where her team endeavors to inspire the next generation of entrepreneurs to build with and love Shopify. They achieve this through brand campaigns celebrating entrepreneurship and through strategic collaborations with renowned creators and celebrities such as MrBeast, Drake, Charlie and Dixie D'Amelio, and Chrissy Teigen- sharing their own journeys of building and growing a business. Before joining Shopify, Williams spearheaded consumer partnerships at Coinbase, delving into realms of sports, music, and fashion. Prior to that her journey encompassed diverse product marketing, brand marketing and partnerships roles at Visa.