Track III: Rethinking Measurement and ROAS
Presented in Partnership with Reveal Mobile
11:40 - 11:50
Introduction
Randy Kilgore, CRO, Reveal Media
11:50 - 12:20
Using Campaign Measurement to Score Big with Sports Fans and Advertisers
Advertising targeted at sports fans has witnessed a substantial surge in investment, with Out-of-Home (OOH) advertising emerging as a significant beneficiary. Two areas experiencing remarkable growth are live sports and sports betting. OOH has a prime opportunity to effectively engage these affluent and passionate consumers if we can provide more robust campaign performance measurement that provides insight into effectiveness and allows for optimization.
In this session industry experts unpack the nuances of reaching sports fans through OOH advertising, sharing insight into the art and science of capturing attention from this audience segment. Panelists will shed light on best practices for measuring campaign performance, offering invaluable insights for maximizing advertising impact in this competitive space.
Join us for an insider's view on navigating the realm of OOH advertising to effectively engage with sports fans and drive impactful outcomes.
Jennifer Prince, Chief Commercial Officer, Los Angeles Rams
Jillian Saul, VP, Local Media, Ocean Media
Emily Wittig, Senior Director, Marketing, San Diego Padres
Randy Kilgore, CRO, Reveal Media
12:20 - 12:50
Myth or Reality: Can OOH Capture Video Dollars by Measuring the Combination of V/OOH and CTV Exposures?
This session explores whether “stealing share” is a fool’s errand or a viable path. Industry experts share insight into their perspective on media mix - how do decisions get made, what’s the value of video specifically, and could they see a world where investment gets shifted from CTV to v/OOH? Find out what it would take, and whether campaign performance testing the ideal way to show multichannel efficacy and therefore draw more video dollars to v/OOH.
Pei Pei Lin, VP, Marketing, RIMOWA
Grace Teng, Partner and Chief Media Officer, Zambezi
Moderator: Jonathan Frangakis, Chief Commercial Officer, Reveal Mobile
