Making the Most of Cultural Moments

Two industry leaders share insight into how consumer and entertainment brands are tapping into creativity, culture, shared experiences, and big moments to connect with consumers in powerful ways. From the Superbowl, to the Oscars, Grammys and more, they’ll share examples of how to make the most of cultural moments.

Jennifer Frommer, SVP, Partnerships & Creative Content, Columbia Records, Sony Music
Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo
Moderator: Anna Bager, President & CEO, OAAA