Jennifer Frommer is an award-winning Branding expert, immersed in creativity and technology.
Currently, Frommer is Senior Vice President of Branding and Commercial Licensing at Columbia
Records. She has created immersive experiences with global superstars including Lady Gaga, Lil
Nas X, Pharrell, Eminem, U2. She is well recognized in her field for her unmatched expertise in
helping brands target Gen Z & millennials with a unique combination of digital and entertainment
assets while tapping into influencer and social tactics allowing brands to hack into culture.

Frommer has engineered award-winning campaigns combining entertainment, fashion, art, and
technology with some of the world’s biggest artists and brands. Known for creating content that
cuts through, her central role has been developing impactful creative platforms merging art with
commerce, and talent with brands. She is an expert in creating visual storytelling programs,
advertising campaigns and branded content stunts with brands including Jaguar, Tiffany & Co,
Taco Bell, Apple, PepsiCo, Samsung, Microsoft, Google, and many others.

Frequently speaking at top creative industry functions including Cannes Lions, One Show, and
Advertising Week, her work has been recognized by leading industry and consumer publications
from Billboard to Ad Week to the NY Times. She is also a Cannes Lion Award recipient. J

Frommer has served on several prestigious juries including the Cannes Lions, Clio’s, and One Show
Emerging Directors Showcase. She sits on the Executive Board of WIE, an influential women's
leadership network that provides professional women with the motivation and learning to
succeed in their careers as well as chairs the board of Veterinarians International.