Sophie Kelly’s advertising career spans more than two decades and multiple continents. She’s
established herself as a professional troublemaker for change, known for her unapologetic
belief that creativity, culture and purpose can transform marketing and build the world’s most
beloved brands. Kelly joined DIAGEO in 2016 and is the SVP of Global Tequila, responsible for driving growth and transformation of the agave category. Previously, she propelled the growth of DIAGEO’s industry-leading North America Whisk(e)y portfolio.
Kelly’s maverick spirit is the driving force behind boundary-pushing initiatives that reinforce
DIAGEO’s corporate values and represent her commitment to create meaningful impact in
culture.