Name
Debate: Media Versus Creative
Date & Time
Wednesday, May 1, 2024, 9:20 AM - 9:50 AM
Description
Debate: Media Versus Creative
This dynamic debate-style session dives into the heart of advertising strategy: the power of media versus the creative. Industry leaders dig into the nuanced impacts of location and context against the backdrop of design, message, and resonance. What matters more?
Claudia Damas, CEO Americas, Altermark
Sheena Dougher, Vice President, Marketing Communications, Jack In The Box
Kasper Koczab, Head of OOH Media, Brex
David Shing, Digital Prophet & Industry Luminary
Moderated by Martin Porter, EVP, Head of OOH, dentsu
Speakers