Debate: Media Versus Creative
Date & Time
Wednesday, May 1, 2024, 9:20 AM - 9:50 AM

Debate: Media Versus Creative

This dynamic debate-style session dives into the heart of advertising strategy: the power of media versus the creative. Industry leaders dig into the nuanced impacts of location and context against the backdrop of design, message, and resonance. What matters more?

Claudia Damas, CEO Americas, Altermark
Sheena Dougher, Vice President, Marketing Communications, Jack In The Box 
Kasper Koczab, Head of OOH Media, Brex   

David Shing, Digital Prophet & Industry Luminary
Moderated by Martin Porter, EVP, Head of OOH, dentsu

Martin Porter Kasper Koczab Sheena Dougher Claudia Damas David Shing