Claudia Damas has created an extensive career in OOH with over 20 years of experience in the industry. In 2012 she founded Altermark Americas, headquartered in Miami, an Out of Home specialist agency. Since then, Claudia has opened Altermark offices in Mexico City & Buenos Aires to manage the increasing demand for OOH specialists across the LATAM region. Altermark was originally founded in 1997 in Rio de Janeiro and has had 37+ years of success.

In addition to her role as CEO at Altermark, Damas is a Partner at OOH Capital where she oversees the Americas. OOHC offers consultancy to businesses looking to thrive in the OOH ecosystem. OOH Capital advises OOH businesses, cities, real estate owners, technology suppliers and others on the best ways to navigate the rapidly changing OOH landscape. The company operates globally and services also include specialist advice on M&A, OOH digitalization strategy and implementation for governments, local authorities, and cities.

Prior to becoming Partner and CEO at Altermark, Damas was Director of LATAM at Kinetic WW, a leading Global OOH specialist. While at Kinetic, she expanded the company portfolio across the LATAM region while simultaneously launching their Multicultural Division, Alcance, in the US. She has 20+ years of experience in the Latin America & Global OOH market and has placed great attention on the development of the industry within the global stage.

Damas sits on the board of the DPAA’s WE.DOOH, a group dedicated to cultivating a global community where women thrive and achieve at their fullest potential. Additionally, she is a member of Tribe Global, a network of independent agencies around the world, and a contributor to several OOH publications across the Americas where she advocates for the growth of OOH. Outside of the OOH world, her philanthropic ventures include participation in the Beaux Arts organization of South Florida that promotes education through art.