Jeff Rushton serves as the Co-Owner, President & CEO of Media Resources. In this capacity, he directs the strategic growth & direction of the Company, with a primary focus on expanding the Company’s digital business. Apart from overseeing the Company’s operations and internal culture, Jeff dedicates about 50% of his time to engaging directly with customers to truly understand market needs.

Before joining Media Resources, Jeff held various CxO level roles in leading technology firms across the US & Canada. It was during his initial decade as the CFO for Mediacom (now Outfront Media) that he developed a deep passion for the Out-of-Home Industry.

Beyond his professional pursuits, Jeff is a devoted family man, married to his high school sweetheart, and is a proud parent of two children with a new granddaughter! He is actively involved in philanthropic endeavors, having raised millions of dollars for childhood cancer charities. Jeff serves as the Founder, Passionate Volunteer, and Chair of the Coast to Coast Against Cancer Foundation. He is a CPA/CMA, holds an Honors Bachelor of Business Administration degree from Wilfrid Laurier University, and an MBA from the University of Toronto.