Name
Town Hall III: Sustainability, Responsible Innovation, & Getting to Carbon Neutral
Date & Time
Tuesday, April 30, 2024, 3:05 PM - 3:45 PM
Description

Town Hall III: Sustainability, Responsible Innovation, & Getting to Carbon Neutral 

Sponsored by: Media Resources

This insightful and interactive town hall digs into the innovative tools, emerging products, and new thinking required to reach a carbon neutral future.
Key discussion points include:                                 

  • Are sustainability initiatives a cost of doing business or is ROI possible?
  • What new products In the OOH industry, where sustainability has been integrated, can reduce the carbon footprint?
  • How does OOH compare to other advertising mediums on sustainability metrics today, and how can it become better than online?
  • Can we build a better industry-wide narrative around sustainability that redounds to our collective benefit?

Facilitated By:
Jeff Jan, EVP, Strategy & Growth, OAAA
Jeff Rushton, President & CEO, Media Resources
Cheng Qian, Chief Product Architect, Media Resources

Jeff Jan Jeff Rushton