As the Executive Vice President of Marketing and Strategy for Geopath, Scott is responsible for leading the transition to a more service-oriented organization as well as working with members to help them more strategically use the suite of ratings data, and insights that Geopath offers. He is also responsible for leading the education and training of Geopath’s measurement system.

Scott brings a diverse background with more than two decades of experience that spans operations, research, strategy, and digital marketing. His experience working for both brands and agencies gives him an understanding of the unique needs of all Geopath’s members.

He holds an MBA from Syracuse University and a BS in engineering from Clarkson University. Since 2001, he has been a Visiting Associate Professor in Design Management at the Pratt Institute in New York City.