Geopath Training: Navigating Media Measurement with Geopath Data

How do I identify and select the “right” Out of Home units for my campaign? Should I use Total or Target Impressions as my guideline? What is an “Index” and how do I use it? Join Geopath’s Scott Fiaschetti and Brian Schopper as they cover the essential aspects of media measurement and how to empower clients with a deeper understanding of OOH. In the session, they will discuss the questions and considerations that may come to mind during the buying/selling process and how you can utilize data to answer them.

Brian Schopper, Senior Manager of Member Support, Geopath
Scott Fiaschetti, MBA, EVP, Marketing & Member Support, Geopath