Kate Scott-Dawkins is the Global President, Business Intelligence of GroupM. She is responsible for leading the group’s research and marketplace intelligence division, including authoring the This Year Next Year global ad spend forecasts, in addition to regional forecasts in dozens of markets throughout the year. She has also developed custom research and analysis for GroupM clients. A member of GroupM’s Global Leadership Team, Kate enjoys working at the intersection of advertising, technology, artificial intelligence, and creativity to provide clients with unrivaled perspectives that help move their business goals forward.