2024 Media Trends Report

How will emerging technology, changing consumer behavior, and evolving market dynamics impact the media landscape in the next 6, 12, and 18 months? Kate Scott Dawkins, Global President, Business Intelligence, GroupM, shares insight into the US media landscape, with a special focus on the OOH marketplace and the unique moments shaping the year to come, including the Olympics and General Election.

Kate Scott-Dawkins, Global President, Business Intelligence, GroupM