Sarah Leidy Kelly is the Director of Integrated Media at OLIPOP, overseeing all aspects of paid media. She has 15 years of marketing experience working with top-tier brands including MGM Resorts, KitchenAid, Boeing, Lenovo, and the iconic “What Happens Here Stays Here” campaign of Las Vegas. Prior to joining OLIPOP, Sarah led key marketing initiatives at Southwest Airlines, where she directed the strategic planning and execution of fully integrated marketing campaigns with a focus on both brand storytelling and performance media. With a wealth of experience on both the agency and the brand sides, Sarah brings extensive knowledge of consumer behavior, media and brand partnerships, and data-driven storytelling. Sarah currently resides in Phoenix with her husband, son, and rescue pup. Her favorite OLIPOP flavor is Classic Grape.