The DNA Of Modern Brands
Date & Time
Tuesday, April 30, 2024, 1:55 PM - 2:25 PM

The DNA Of Modern Brands

This panel explores how innovative marketers are adapting to a rapidly changing media and platform landscape, shifting consumer behavior, and economic complexity. How are high-growth brands managing omnichannel marketing and the interplay between channels like OOH, Social, and Video?  What does it take to engage a new generation of consumers? How are brands thinking about brand and performance marketing in the wake of ongoing signal loss and data deprecation? Don’t miss a rare opportunity to hear how brands are thinking about media investment and what they need from our industry to move more dollars into OOH.

Tess Guttières, Senior Director of Brand Strategy, Bombas
Sarah Leidy Kelly, Director of Integrated Media, OLIPOP
Nick Virginio, Senior Director of Marketing, Capital Brands (nutribullet | magic bullet)
Kaitlyn Wood, Senior Director, Offline Marketing, PrizePicks
Moderated by Tina Sharkey, Lecturer on the Business of Innovation at the Iovine and Young Academy at USC

Tess Guttières Sarah Leidy Kelly Tina Sharkey Nick Virginio Kaitlyn Wood