The Power of Influence and Impact: Revolutionizing Advertising with OOH and the Creator Economy

In today's rapidly evolving advertising landscape, the intersection of OOH and the creator economy presents enormous opportunities for brands, media owners, and creators themselves. Unlocking this potential requires a deeper understanding of creators’ POVs on the value found in scarcity and physical spaces, how brands are thinking about working with creators, as well as new perspectives on how OOH inventory is transacted and deployed. This session provides insight into key trends shaping the creator economy and explores how brands, creators, and media owners are maximizing impact through collaboration.

Eric Wei, Co-CEO, Karat Financial
Nik Sharma, CEO, Sharma Brands
Drew Baldwin, CEO, Tubefilter and Founder of the Streamy Awards
Benjamin Soffer, Founder and CEO, Spritz Society
Moderator: Esther Raphael, CMO, Intersection