Finnish by birth, British advertising veteran by trade, Tariq Häkkinen left the London agency world behind to lead a team of engineers and marketeers building a platform that unifies the OOH industry. Leveraging his 2 decades of advertising industry experience, and fueled by a deep understanding of advertiser needs and a passion for tech - Häkkinen is leading Catch in building tools that empower brands to forge impactful connections with audiences in a targeted way. Half Madison Avenue half Silicon Valley - As co-founder and CEO of Catch, Häkkinen is driving the charge towards a smarter, more creative future for OOH advertising.