OAAA Leadership Summit Agenda
Welcome + Framing the Summit
1:00 - 1:05 PM
Anna Bager, President & CEO, OAAA
Disruption and Innovation in Marketing + Media
1:05 - 1:40 PM
The proliferation of emerging technology, especially AI, is reshaping the landscape of marketing and media. Join Shelly Palmer, Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, CEO of The Palmer Group, for a deep dive into the current cycle of disruption and innovation in today’s media landscape. He will share insight into what's new, what's next, and what it means for your business.
Shelly Palmer, Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group
AI & Privacy Briefing: Exploring the Near-Term Impact of AI and Privacy Developments
1:40 - 2:15 PM
Legal expert Gary Kibel shares insight into issues at the intersection of AI and privacy, as well as the regulatory outlook for the coming 6-12-18 months. This interactive session will provide a forward-looking analysis on regulatory trends and how leaders should prepare for them.
Gary Kibel, Partner, Davis+Gilbert LLP
Disruption: The Story of Today’s Entertainment Landscape
2:15 - 2:50 PM
Hear from media expert Jeffrey Cole on how the entertainment industry is in a state of upheaval, marked by unprecedented challenges that defy traditional solutions. Industry strikes, carriage wars, cord cutting - these conflicts are symptomatic of broader shifts: consumers demand personalized content, income disparities plague guilds and management, and escalating production costs render traditional models unsustainable. Amidst financial losses and uncertainty, the search for new economic paradigms intensifies, with potential leadership emerging from tech giants like Apple, Alphabet, and Amazon. Find out how the future of entertainment will be reshaped by these complexities, as the industry braces for a turbulent journey ahead.
Jeff Cole, Director, USC Annenberg, Center for the Digital Future
The DNA of Modern Brands
2:50 - 3:40 PM
This workshop style session delves into the DNA of modern brands, exploring what is required for brands to thrive in today’s world, and how media owners and technology providers must retool everything to better serve their needs. From the importance of authenticity and consumer trust to the power of innovation and agility, we'll define what makes a successful brand, and uncover how business leaders can gain competitive advantage by better serving these needs.
Tina Sharkey, Lecturer on the Business of Innovation at the Irvine and Young Academy at USC
Closing Remarks
3:40 -3:45 PM
