Breaking Boundaries: Global Trends Reshaping the OOH Landscape
Date & Time
Wednesday, May 1, 2024, 10:30 AM - 10:55 AM

Breaking Boundaries: Global Trends Reshaping the OOH Landscape 

In this exclusive reveal, Rapport teases findings from a soon-to-be-released global OOH trends report in partnership with MAGNA.

OOH is the fastest-growing traditional media channel globally, with DOOH growth on par with online. Find out what's fueling this growth - from a creative renaissance to the rapidly changing role of programmatic and DOOH, as well as emerging trends tied to sustainability. Let’s hear what this means on global scale and how it will translate to the US market in the next 6 – 12 – 18 months.

John Osborn, Partner, Ad Net Zero
Lucy Markowitz, SVP, General Manager, Vistar Media 
Matthew Dearden, CEO, Alight
Tom Goddard, President, The World Out of Home Organisation
Moderated by: Laura Brandes, Vice President of Growth, Rapport

Laura Brandes Matthew Dearden Tom Goddard Lucy Markowitz John Osborn