Connect with OAAA at Cannes Lions from June 17 - 21, 2024! 

OAAA's Anna Bager and Julie Thompson will lead our efforts in representing the entire OOH industry at the world's largest gathering of the advertising world, celebrating creativity and innovation.

OAAA Schedule of Events

Saturday, 15 June

Cannes Lions Outdoor Shortlist Announced
Saturday,15 June

OAAA's EVP & CMO Julie Thompson serves as a member of the 2024 Outdoor Awards Jury. 

Note: Cannes Lions Festival Badge Required

Monday, 17 June

Future Gazers Panel: Deepfakes and Disinformation, Tech & Experiences, Luxury Redefined
Monday, 17 June | 3:45-4:30PM CEST | Forum, The Palais 

Discover what’s a fad, what’s sticking around, and what’s still to come, with insights that are immediately actionable to future-proof your organization and creative ideas. This session will ignite blue sky thinking, offering valuable insights into emerging trends and movements.

  • Amy Corner, Vice President, Performance Marketing Channels and Products, American Express 
  • Nadia Tuma-Weldon, Head of Luxury Strategy & Insights, McCann Paris
  • Erin B. Lanuti, Chief Innovation Officer, Omnicom PR Group (OPRG)
  • Moderator:  Anna Bager President & CEO, OAAA

Note: Cannes Lions Festival Badge Required

Cannes Lions Outdoor Awards Ceremony
Monday, 17 June | 7:00PM CEST| Lumiere Theatre, The Palais

Attend the awards to find out first who the 2024 Outdoor Lions winners are at the Festival’s official Awards Show. Monday night's awards include Pharma Lions, Health & Wellness Lions, Print & Publishing Lions, and Audio & Radio Lions.

Note: Cannes Lions Festival Badge Required

Tuesday, 18 June

Future Gazers Panel: Gen Z in China, Viral Ads, The Power of Gaming
Tuesday, 18 June | 2:00-2:45PM CESTForum, The Palais

Join this discussion on "Unlocking Gen Z: China Focus," exploring ways to establish meaningful connections between young consumers and brands. Additionally, delve into the "Creative Process Behind Viral Ads" to gain actionable insights and prepare for the future of creativity. Discover what the future holds, how to future-proof your creative endeavors, and how you can contribute to the evolving industry landscape.

  • Jill Lyons, SVP, Creative Operations, Maximum Effort
  • Chris Chen, Chief Creative Officer, China, Dentsu Creative
  • Tyler Bahl, SVP and Head of Global Marketing, Activision
  • Moderator: Anna Bager, President & CEO, OAAA


Note: Cannes Lions Festival Badge Required

Wednesday, 19 June

MediaLink Daily Double Panel: Power of Brand Storytelling
Wednesday, 19 June | 4:40-5:00PM CEST| MediaLink Beach

  • Kristin Faucher, Managing Director, Head of Brand Strategy and Advertising, JPMorgan Chase
  • Michelle Moscone, Vice President of Creative & Content, GEICO
  • Anna Bager, President & CEO, OAAA
  • Moderator: Devrie DeMarco, Managing Director, MediaLink

Note: MediaLink Beach Passes Available for OAAA Members

Thursday, 20 June

Equality Lounge Panel: Impact and Action: Lessons on Leadership
Thursday, 20 June | 5:30PM-6PM CEST | Hôtel Martinez - Suite 731

Great leaders don't just inspire – they ignite action. This leadership manifests itself through mentorship, activism, and everyday work. In this panel discussion, we welcome leaders to reflect on the lessons of harnessing their leadership superpowers and how to drive action and achieve meaningful results in work and within your team.

  • Liz Caselli-Mechael, Global Head, Digital & Content, Corporate, Nestlé
  • Leah Meranus, CEO, Dentsu X US
  • Devika Mathrani, Chief Marketing & Communications Officer, New York - Presbyterian
  • Anna Bager, President & CEO, OAAA
  • Thayer Lavielle, EVP, The Collective, Wasserman


Thursday Night VIP Dinner Club @ Cannes
Powered by OAAA and co-hosted by ADWEEK and

Note: Capacity is limited and RSVP is required to attend. Invites are non-transferable and we cannot accommodate plus-ones.